In order to remain competitive in online search results, you can drive leads and traffic to your web design sutton coldfield website by developing an outstanding PPC strategy. It is unquestionably a useful strategy for online businesses because 64.6% of consumers click on Google Ads while shopping online.
Even though 34% of marketers say it’s the best way to market, many people think it’s hard to put into practice. To get the most out of their Google advertising budget, many businesses will outsource to PPC specialists.
Read our guide on how to create a winning PPC strategy below to maximize your online potential.
PPC: What Is It
Pay-per-click advertising aims to get people to click on your ad and visit your app or website. The hope is that this will eventually result in valuable conversions like purchases and subscriptions to newsletters.
Marketers can use PPC advertising to create and display ads on an advertising platform, only paying for clicks on those ads. You will be able to spend your budget only on clicks and sales, not just impressions, thanks to this.
PPC Marketing What to Include in a PPC Strategy Target Audience
When writing an advertisement for your company, the first thing you need to do is figure out who you want to reach
Take, for instance, Tom. Tom is the owner of a local gym and wants to encourage more women to join. He intends to develop a PPC campaign to advertise free open houses for his new fitness classes. He has decided to start teaching Zumba, Yoga, and Pilates.
His intended audience will be health-conscious women seeking a low-cost fitness class to supplement their weight training without breaking the bank. They’ll be looking for classes that can be done from 9 to 5, don’t require any experience, and are convenient.
Research on Competitors To get ideas for what you can offer your target audience through Google advertising, look at your rivals. Tom might have looked for “local fitness classes” or “woman-friendly gyms” to see which ads were ranked highest. It is also helpful to see what USPs they are promoting, such as discounts, delivery, or customer service available round the clock.
You can determine what they are doing well and what they aren’t by completing a SWAT analysis of their advertisements. For a competitive advantage in your PPC campaign, you could use this to your advantage.
Keywords Your choice of keywords can have a significant impact on the success of your Google advertising. It’s important to do keyword research to make sure you’re using keywords that are affordable and get enough search traffic. You can learn about the most cost-effective keywords for your online advertising goals and budget by working with a PPC specialist.
Sales funnel In addition to the advertisement itself, think about how to convert online users into paying customers. Tom intends to direct his intended audience to a specific landing page when they click on his advertisement.
A schedule for his gym’s free open days, including times for each fitness class, will be on this landing page. Site guests can choose a wellness class to join in and afterward complete a structure. There will be an opt-in box at the end for you to check to receive Tom’s gym promotions in the future.
Tom’s Google advertising will see an increase in website traffic, sign-ups for forms, email subscribers, and customers as a result of this PPC strategy. Tom has the option of providing attendees with a discount code during his free open days so that they can sign up for a discounted gym membership by visiting his website.